The Power of One + 3.5 million

This Spring Victoria’s Secret was set to launch a lingerie line targeting pre-teens.  According to The Black Sphere, “The new brand called, “Bright Young Things,” includes lace black cheeksters with the word “Wild” emblazoned on it, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

My classmate and colleague, Rev. Evan Dolive wrote an open letter to Victoria’s Secret about his concern with their new wares.  You can read his letter here.  In just over one week, his letter has received 3.5 million views from readers around the world.  He has been contacted by parents across the nation.  He has been interviewed by local, national, and international news media outlets about his letter.  Because of his one letter and the attention it drew, Victoria Secret has pulled the line from their Spring collection, according to CNN.

Rev. Dolive exercised his prophetic voice.  He spoke his mind and faced culture head on.  Christians are called to be prophetic and live counter-culturally.  We are called to give voice to those without the power to speak.  It is our responsibility as followers of Christ to continue to name the ways in which people are still held captive.

Young girls are held captive to unattainable standards of beauty.   A friend concerned with the messages girls receive through advertising about body image wrote that girls encounter about 3,000 images daily.  The images they see create within them a standard of beauty that is airbrushed, professionally styled, and overtly sexual.   Take for instance this picture – it was the cleanest picture I could find of the Victoria’s Secret Angels.  What messages are your daughter receiving about what is beautiful?

Through coaching Girls on the Run, I am working with girls to understand themselves as unique, beautiful individuals valued by who they are not what they look like.  One of the lessons includes how to respond to advertising because advertisements, commercials, and beauty magazines set the standard by which they judge themselves and one another.  My work may not change a Spring fashion line, but I am making a difference in the lives of girls in our community.

I challenge you to look around.  What group do you see being held captive?  What voice can you give to that group?  What can you do to make a difference?

One man rose from a tomb overcoming the power of death.  One man stood for his daughter’s worth overcoming the power of commerce.  What can you do?



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